MLM Lead Generation

How to Make MLM Lead Generation Simple…

MLM lead generation gives most people who are new in this business a bad case of the shakes.

And why is that? Well, it’s because the first thing you’re told when you join an MLM is to make a list of all your friends and family, and start calling them.

“Well, shoot,” you’re thinking. “I already did that with the last ‘thing’ I introduced to my friends and family.”

Guess what? You’re not the only one who has burned through their circle of friends and family, and who has a list as long as their arm of people who want nothing to do with any more of your cockamamie schemes. And that sort of makes MLM lead generation difficult, doesn’t it?

(And if you think about it, warm market prospecting is a very limited network marketing system. If it’s all you’ve got in your MLM lead generation arsenal, you’re not going to get very far in this business.)

Yes, I know that it’s not your fault that last start-up you went with went under (which is why I steer well clear of start-ups these days, and why you should too from now on – read this post for more on that topic). And, I understand that the people you know just don’t understand where you’re coming from – I mean, you only want to share something great with them, right?

What You Need to Know About People Who Say “No”

Well, here’s something you should know about people who say “no” to you in your warm market. And that is, they’ll start saying “yes” when you start bringing in big fat checks.

See, success carries its own credibility with it. All you have to do is plant a seed, sift through those “no’s” and then be ready when they come back asking how you can afford to buy a new car or go on vacation in this economy.

But, what do you do for MLM lead generation in the time between burning through your warm market, and when those big fat checks start to roll in? Speaking of which, how do you get those big fat checks when you don’t have any leads?

That’s what I’m about to show you – and that’s how to make MLM lead generation a simple process, even after you’ve burned through your warm market.

MLM Lead Generation for Dummies

Now, there are three basic ways to get leads:

1. To go out and find them (active prospecting)
2. To buy them (paid prospecting)
3. Or, to attract them (passive prospecting)

Now, of those three techniques, which do you think is the most enjoyable? If you said passive prospecting, also known as “attraction marketing”, you’re right on the money.

Yet, with all the talk and hype about “attraction marketing”, why is it that so many people struggle with MLM lead generation? Could it be because they don’t understand attraction marketing as it applies to MLM lead generation?

In fact, that’s precisely why you’re struggling to get MLM leads for your network marketing business. So, here’s attraction marketing in a nutshell:

“Find a market with an urgent need, provide them with a solution that fills their urgent need, and a certain percentage of those people will approach you about joining your business.”

See, people who don’t know what to do want to follow someone who knows what they’re doing. That’s attraction marketing and MLM lead generation, simplified.

Find the One Thing That Makes You Unique

Now, does that mean you need to know everything about this business?

No, not at all. However, you do need to have at least one thing that you’re very good at or very knowledgeable about in order to be perceived as a leader. That thing could be as simple as being a good blogger, or being good at parties, or at retailing, or SEO, or forum marketing, or pay-per-click marketing, or social media marketing, or cold calling, or never cold calling, or direct mail…

Or, it could just be that you have a tremendous story to share based on your experience with your product line. For example, if you lost 100 pounds by taking your company’s products, that qualifies you as an expert on weight loss. People who are looking for a solution to that problem (their urgent need) will see your success and recognize you as an expert with a solution to their need.

All you need to do is figure out what you’re “expert” at, and then get out there in front of people who also want to be good at that, too. That’s called “positioning”, and it’s the first step to MLM lead generation by attracting prospects to you, instead of chasing prospects.

Where to Go For More Information on MLM Lead Generation

Now, I could easily write a 2,000 word post and still not get far enough into the strategies you can use to do this. However, if you want to learn how to use attraction marketing for online MLM lead generation, I suggest you check out my friend Dawn’s online marketing course.

And of course, I also highly recommend you read Mike Dillard’s Magnetic Sponsoring course. In my opinion, it’s absolutely the best introduction to attraction marketing as it relates to MLM lead generation, and should be required reading for struggling network marketers.

Feel free to post your comment and questions below. I hope this helps you simplify your MLM lead generation!

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